Semrush content marketing toolkit lessons12/30/2023 ![]() ![]() Finally, you’ll learn why taking an in-depth approach to your content can increase your inbound linking and pay dividends on your SEO. You’ll also learn why people prefer to link to relevant content, and how to optimize content so that it appeals and is useful to a wider audience. ![]() You’ll learn what content has to do with link building, and why quality content can be useful for improving your link building activities. ![]() You’ll also learn why creating content that encompasses a variety of different formats can help your search engine optimization goals. In this lesson, Eric will guide you through the many different types of digital content including: articles, video, interviews, white papers, quizzes and surveys, infographics and more. You’ll also learn about the different interview formats, how to optimize content from interviews, as well as some tips on how to set up and find people to interview. Learn about why creating content around interviews might be of benefit to your SEO campaign. Eric will also explain the potential risks involved and how to avoid these pitfalls by producing relevant content and controlling where it’s published. You’ll learn what content syndication is, what it has to do with link building, and why it could be of benefit to your content marketing strategy. You’ll also learn why it’s important to collaborate early on and make sure your content marketing plan aligns with key media and PR outlets. You’ll learn how to engage with public relations activities and how the media can help your overall SEO campaign. In this lesson, Eric will explain the role and benefits of collaborating with PR and marketing in order to optimize content and get it seen. ![]()
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